What is the most important part of building a product ? It is not ‘identifying the problem’

In large matrix organizations there are often multiple teams operating in their own bubble and working towards their own goals, often overlooking the overall goals and objectives of the organization. For example, both sales and finance team would want to use any kind of product build around reporting ‘revenue numbers’ but wherein sales would want to look at the product simply from a point of view of revenue growth in a certain time period, finance would want to look at the overall picture and see what…