Using data in Advertising and Ad-products

Over the years data has become an integral part of developing products supporting advertising and Ad-revenue. Advent of new technologies in the field of big data and increased processing and storage capacity has made it possible to collect and process data in real time allowing new and previously unexplored areas of user targeting and measurements in the field of advertising

In advertising, data could be used to :

1.Create custom targeting segments

2.Real time targeting

3.Optimize and and analyze Ad inventory

4.Make informed decisions and maximize revenue

Any organization looking to market or sell their product collects user data through their digital and linear footprint. This data is known as first party data. Sometimes these organizations partner with various data aggregators and use their data to target proper audience, this data is called third party data.

Since advertisers are always looking to optimize the effect of their Ad campaigns, targeting specific audience is always the key to get the message to proper audience. This is where data play a…