Dec 28, 2021Using data in Advertising and Ad-productsOver the years data has become an integral part of developing products supporting advertising and Ad-revenue. …Advertising5 min read
Published in Bootcamp·Jun 17, 2021Dealing with ambiguity, A key skill for product managersDealing with ambiguity is something that product managers have to encounter day in and day out. Most important part of product management is to identify the problem and often times it is not clear what exactly are you solving for as a product manager. Ambiguities are further enhanced if you…4 min read
Published in Bootcamp·Jun 13, 2021A/B testing, a must for product managementIn online world, businesses are constantly trying to find new and unique ways to increase performance metrics like ‘Conversion Rate’. A conversion rate is a measure of number of people that take action after visiting a website or an app. An optimized conversion funnel on a website or app would…A B Testing5 min read
Jul 25, 2020What most product managers ignore during backlog prioritizationPrioritizing deliverables and backlog items is one of the most important part of product management. Developing a product is often a process involving multiple deliverables and as a product manager how you prioritize those deliverables will ultimately decide how the product is received by the intended audience. In this article…Product Management5 min read
Jul 18, 20208 must haves for creating a strategy for a successful productAs a product manager, have you ever felt like your product team is doing a lot of work, but the project isn’t moving anywhere? And then, when you start to analyze how decisions are being made, you get a strong sense that the team is going in the wrong direction…Product Management7 min read
Jul 11, 2020Problems with using predefined framework for ‘Product Vision and Roadmap’Building product visions and roadmaps is often the key activity that a product manager has to perform. …Product Mangement3 min read
Jul 8, 2020What is the most important part of building a product ? It is not ‘identifying the problem’In large matrix organizations there are often multiple teams operating in their own bubble and working towards their own goals, often overlooking the overall goals and objectives of the organization. For example, both sales and finance team would want to use any kind of product build around reporting ‘revenue numbers’…Product Mana2 min read
